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Our Story

Most Shopify stores lose thousands a month to leaks they can't even see.

We built Profit Leak Locator to give every store owner the same margin intelligence that top DTC brands pay agencies $10,000/month for — delivered in under 10 minutes.

$2.4M+

in profit leaks found

200+

diagnostic checks per store

< 10 min

to your first insight

14 days

full Pro trial, free

Why we built it

We watched stores work 80-hour weeks and still lose.

In Beirut, we worked with small e-commerce teams running hard — shipping daily, running ads, fighting for every order. Revenue looked fine. Then margins started shrinking and nobody knew why. The data lived in five different platforms and none of them talked to each other.

The agencies who could diagnose this charged $8,000–$15,000 a month. Most stores we knew couldn't afford that. They were flying blind with gut decisions and hoping for the best.

We built PLL because that equation was wrong. Every founder deserves to see exactly where their money is going — without needing an analyst, an agency, or a finance degree.

“The data existed. It just needed someone to connect it — and tell you what to do first.”

— The PLL team, Beirut

Our mission

Every store owner deserves to know exactly where their money goes — and exactly what to fix first.

By the numbers

The scale of what we find.

$2.4M+

profit leaks found

across all stores

200+

diagnostic checks

run on every store

< 10 min

to first insight

from connection to clarity

$10k/mo

agency cost replaced

at a fraction of the price

Not just another tool

There is no shortage of data tools.

There is a shortage of tools that tell you exactly what to fix.

vs. Agencies

Pay $8–15k/month for someone to diagnose your margins

With PLL

Get the same diagnostic depth in 10 minutes, at a fraction of the price

$8–15k/mo → fraction of that

vs. Spreadsheets

Spreadsheets that are outdated before you finish building them

With PLL

Live data. Every refresh shows you what changed and what it cost you

Hours of work → instant

vs. Generic analytics

Dashboards that show you what happened, not what to do

With PLL

Every leak ranked by dollar impact. You always know the highest-value fix

What happened → what to fix

What we stand for

Four things we refuse to compromise on.

Clarity over complexity

Profit is already complicated enough. We translate raw data into plain English: what’s leaking, how much, and what to do about it.

Every dollar matters

We built PLL for lean teams where every dollar of ad spend is real money. The AI doesn’t just find leaks — it ranks them by how much they’re costing you today.

Built for founders, not analysts

You shouldn’t need a finance degree to understand your own margins. If you can’t act on a dashboard in 30 seconds, the dashboard has failed.

We show the work

Every number we surface is traceable. Every recommendation comes with the data behind it. No black-box outputs, no mysterious scores.

The team

A small team with a specific obsession.

We're a lean team based in Batroun, Lebanon. We understand the realities of running e-commerce in tight-margin markets — high COD rates, costly logistics, volatile ad costs, and the constant pressure to do more with less.

We didn't build PLL from a theory. We built it from watching real stores struggle with problems that better data would have solved in minutes.

We're not a big analytics company with hundreds of features. We're a focused team building one thing exceptionally well: telling you exactly where your profit is going and exactly what to do about it.

Batroun, Lebanon

Building at the intersection of e-commerce, data, and AI — because tight margins anywhere in the world demand better tools.

“We build what we need. We needed this.”

Find your first profit leak in under 10 minutes.

No credit card required. Full Pro access for 14 days.

Profit Leak Locator

Find and fix every profit leak in your e-commerce store with AI-powered diagnostics.

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