Everything you need to connect your store, understand every metric, and fix your profit leaks — explained in plain English.
Link Shopify in one click. Optionally add Meta Ads and Klaviyo for deeper insight.
Learn what the Economics tab shows and how to read your contribution margin.
How the AI ranks leaks by dollar impact — and how to act on what it finds.
Connect your Shopify store, set up integrations, and navigate your first dashboard.
Deep dive into all 8 modules: Economics, Monetization, PMF, Funnel, Traffic, Post-Click, Retention, and Basket.
Use AI Reports, the Copilot, CRO Analyzer, and the Leak Map to find and fix leaks automatically.
Setup guides for Shopify OAuth, Meta Ads, Klaviyo, and the first-party pixel.
Understand Starter, Pro, and Elite tiers, manage trials, and handle subscription changes.
Most stores see their first profit insight within 10 minutes. This guide walks you through everything from connecting Shopify to reading your contribution margin.
PLL uses Shopify OAuth — no password required. From your dashboard click Add Store, enter your Shopify store URL (e.g. yourstore.myshopify.com), and authorize PLL.
The first sync takes 2–5 minutes and imports your orders, products, customers, and session data.
PLL only reads your data — it never writes to your store or places orders.
Go to Setup → Integrations → Meta Ads and click Connect. Authorize your Meta Business account and select the ad account linked to your store.
PLL pulls campaign spend, impressions, clicks, and attributed conversions. Without Meta Ads, your MER (Marketing Efficiency Ratio) and ad-level breakdowns in the PMF tab will be unavailable.
Go to Setup → Integrations → Klaviyo and enter your Klaviyo Private API Key. You can find it under Klaviyo → Settings → API Keys.
PLL syncs email revenue attribution so you can see exactly how email contributes to your overall customer lifetime value.
The dashboard loads on the Economics tab by default — this is your profit overview. In the left sidebar, colored dots next to each section name signal health:
Contribution margin is what's left after subtracting all variable costs from your revenue. It's different from gross margin because it includes ad spend.
PLL calculates this per order, per channel, and in aggregate — so you always know whether you're making money after ads, not just before them.
Why does my revenue look different from Shopify?
Shopify shows gross revenue including pending refunds. PLL shows net revenue after returns and cancellations are deducted, which is a more accurate picture of what you actually earned.
How often does data sync?
Automatically every few hours. If you need fresher data, you can trigger a manual sync from Setup → Data.
What data does PLL store?
Order data, product data, customer records, and session signals from Shopify. For Meta Ads, campaign performance metrics only — no personal ad account data beyond spend and conversions.
PLL has 8 analytics modules. Starter plans include 4 (Economics, Monetization, Funnel, Retention). Pro and Elite unlock all 8.
Your core profit and loss view. Combines revenue, returns, discounts, COGS, transaction fees, and ad spend into a single contribution margin figure.
Ask: “Am I actually profitable after ads?”
Breaks down orders by size (AOV bands), discount vs. full-price mix, and add-on/upsell performance. Helps you understand if your offer structure is working.
Ask: “Are discounts helping or hurting my margins?”
Product–market fit view for your paid traffic. Shows landing page performance, session quality by source, and ad-level breakdowns from platform down to individual ad creative.
Ask: “Which ads are driving profitable sessions?”
Tracks every step from landing page view to completed purchase. Shows drop-off at each stage and highlights your biggest bottleneck.
Ask: “Where are people leaving before they buy?”
Classifies your incoming traffic as high-quality, weak, or fatigued based on engagement and conversion signals. Tells you if the traffic you're paying for is worth what you're spending.
Ask: “Is the traffic I'm paying for actually good?”
Measures what visitors do after they land on your store: scroll depth, page engagement, and bounce signals. Tells you if your pages are resonating or losing people immediately.
Ask: “Are visitors engaging with my pages?”
Shows repeat purchase rate, returning customer revenue, and cohort-based lifetime value estimates. Helps you understand how much each customer is worth over time.
Ask: “How often do customers come back and how much are they worth?”
Shows which products drive the most revenue vs. margin, basket composition, and attach rates. Helps you decide which products to push and which are quietly costing you.
Ask: “Which products should I push, and which hurt my margins?”
Deep analysis tabs require Pro or Elite
Tabs 3, 5, 6, and 8 (PMF Signal, Traffic Quality, Post-Click Quality, Product & Basket) are locked on Starter. Upgrade to Pro to unlock all 8 modules.
PLL's AI features don't just show you data — they read your specific store numbers and tell you what to do first, in plain English. No prompting, no setup. Just open and ask.
Click 'AI Report' on any analytics tab. The AI reads your store's current data and writes a full diagnostic: what's underperforming, why it matters in dollar terms, and a ranked list of recommended fixes.
Plan limits: Starter: 5/month (Economics, Monetization, Funnel, Retention). Pro: 15/month (all 8 tabs). Elite: unlimited.
A chat assistant that knows your store's current data. Open it from the top bar and ask anything about your numbers — no setup required.
Plan limits: Starter: not available. Pro: 100 messages/month. Elite: unlimited.
Reviews your landing pages and product pages, then surfaces specific conversion rate optimization opportunities — not generic UX tips, but store-specific findings.
Plan limits: Available on Pro and Elite.
Reviews your pricing structure, discount frequency, and offer model. Identifies whether discounts are contributing to or eroding your margins.
Plan limits: Available on Pro and Elite.
A visual summary of every profit leak PLL has identified across all tabs, ranked by estimated dollar impact. Each item links directly to the relevant tab and the AI report that explains the fix.
Plan limits: Available on Pro and Elite.
AI Reports and the Copilot read live store data — answers and reports change as your numbers change. Run a manual sync from Setup before generating a report if you want the freshest data.
“Which of my products has the best contribution margin per unit?”
“How much revenue am I losing to returns this month?”
“What's my real CAC including COGS, not just ad spend?”
“Which traffic sources have the best post-click engagement?”
“Why is my Add to Cart rate lower this week than last?”
PLL currently connects to Shopify, Meta Ads, Klaviyo, and your own store through a first-party pixel. Shopify is required. Everything else is optional but recommended.
The core integration. PLL reads your orders, products, customers, and session data via Shopify's API. Syncs automatically every few hours. Without this, nothing in PLL works.
Data window: 90 days (Starter) · 365 days (Pro) · Unlimited (Elite)
Required for: MER calculation, CAC estimates, and PMF tab ad breakdowns. If you run any paid social, connect this.
PLL syncs: campaign spend, impressions, clicks, and attributed conversions — at campaign, ad set, and ad level.
Attributes email revenue to LTV calculations, so you can see how email campaigns and flows are contributing to your overall customer value.
PLL syncs: email-attributed revenue by campaign and flow.
A lightweight JavaScript snippet installed on your Shopify store. Tracks visitor sessions independently from browser-based privacy restrictions, improving funnel accuracy beyond Shopify Analytics alone.
Imports order data from before your PLL account was created. Useful for long-term LTV cohorts, seasonal pattern analysis, and accurate year-over-year comparisons.
Activate from: Setup → Data → Historical Import. Processing time varies by store size (typically 15–60 minutes).
All integrations use read-only access — PLL can never write data to your Shopify store, Meta account, or Klaviyo. You can revoke access at any time from within each platform.
All new accounts start with a free 14-day Pro trial — no credit card required. After your trial, choose the plan that fits your store.
Every new account gets full Pro access: all 8 tabs, 15 AI Reports, and 100 Copilot messages. After 14 days, your account stays active — choose a plan to keep your access, or it downgrades to read-only.
$50/mo
$40/mo billed annually
$150/mo
$120/mo billed annually
$300/mo
$240/mo billed annually
How do I upgrade or downgrade?
Go to Account → Subscription inside the dashboard. Changes take effect at the start of your next billing cycle.
What happens if I downgrade from Pro to Starter?
You lose access to the 4 deep analysis tabs (PMF, Traffic Quality, Post-Click, Product & Basket), the Copilot, CRO Analyzer, Offer Assessment, and Leak Map. Your historical data is preserved and becomes visible again if you upgrade.
What happens to my data if I cancel?
Your data is retained for 30 days after cancellation. Reconnecting within that window fully restores your history and settings.
Is there an annual discount?
Yes — pay annually and save ~20% on every plan. Starter drops to $40/mo, Pro to $120/mo, Elite to $240/mo.
Not sure which plan to pick? Start with the free trial. After 14 days you'll have real data and a clear picture of which features you actually use.
The AI Copilot inside your dashboard knows your store's data and can answer any question about your metrics in plain English. Ask it anything — “Why did my ROAS drop last week?” or “Which products have the lowest margins?”
Already connected? Open Copilot from the top bar.
We're writing detailed guides for every section. In the meantime, the AI Copilot answers any question about your specific store data — better than static docs ever could.